Introduction:
If you run a local business, being found online is everything. Google Business Profile (formerly Google My Business) is one of the most powerful — and free — tools to increase your visibility in local search results.
Appear in Local Map Results
When someone searches “near me,” your optimized profile helps you appear in the top local pack.
Collect & Showcase Reviews
Positive reviews build trust and influence buying decisions — 87% of people read online reviews before choosing a business.
Accurate Business Info 24/7
From hours to location and services — your GBP keeps customers informed and builds credibility.
Visual First Impression
Photos and videos on your profile create a strong visual impact and encourage engagement.
Track Insights & Customer Actions
See how many people called, visited, or asked for directions — right from your dashboard.
Conclusion:
Google Business Profile isn’t just an online listing — it’s a local marketing tool that drives real-world results.
